Clean Paws Waste Removal is a local service that helps keep yards clean and pet-friendly by picking up after dogs. The brand was designed to feel fresh, simple, and trustworthy, using soft greens inspired by healthy lawns and an ivory shade for contrast. The logo features a minimal paw print with a little sparkle to show cleanliness and care, all in a clean, easy-to-recognize style.
Branding Moodboard This moodboard shows the look and feel of the Clean Paws Waste Removal brand. It’s all about keeping yards looking fresh, green, and mess-free while showing the fun and love people share with their dogs. The clean grass and happy pets reflect the company’s main goal. The main goal of helping dog owners enjoy their yards without the hassle of cleaning up waste. The green colors give a natural, clean vibe, and the overall style is simple, friendly, and easy to connect with.
Logo Design and Typography I wanted this logo to look professional and friendly. I used a mix of the fonts Montserrat and Museo Moderno to create contrast and make the name stand out. The rounded letterforms help give it a softer, more approachable feel.
The paw icon is clean and simple, and includes a star symbol in the center that hints at the company’s focus on cleanliness and waste removal. The bright green color palette feels fresh and outdoorsy, while the bold dark type makes sure the logo stays readable on any background. Overall, the goal was to create a brand that feels trustworthy, clean, and connected to nature.
Brand Deliverables Beyond the logo, I designed a set of brand deliverables to bring the identity to life across real-world touchpoints. The uniform hat and t-shirt use the bright green brand color and clean type to help staff stand out while staying approachable. A custom dog bandana adds a thoughtful, pet-friendly touch that connects directly with the customer base. The company truck wrap makes the brand visible on the go, keeping the logo and color palette front and center for strong brand recognition in the neighborhood.
